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Sep 13, 2022

For those of you paying attention - DtSR is officially 11 years old.

This episode is the first episode of year (season) 12. WOW. Thank you for listening, sharing, commenting, and watching us live!


We work in a weird industry where marketing has to make ever-more outrageous claims that product and service teams then have to attempt to live up to, but it's a way of life. Now, I'm not strictly speaking blaming product marketing people, but they do have some blame in this insane climate we find ourselves in. On this episode, two good friends - and professional snark'ists - join James and I to talk about where our industry has over-marketed, over-hyped, and simply failed to deliver ...and where it may actually be meeting expectations. It's a fun conversation, and I bet you won't see the ending coming.